Are you making the most of your Title
Tags? Let's talk about some easy ways to fine tune your pages that you
think could be performing a little better. Of all of the other choices a
potential visitor may have to choose from, within the top search
results, you want to make yours just a little more unique, a little more
compelling than the next guy who may just throw their Title tag together
with very little thought. Now for the sake of this article, we are not
suggesting this tip for the purpose of improving your ranking, but
rather for improving your click through ratios, regardless of the
ranking (so long as you are within the top 10.) If more people are
compelled to view your link than some other competing link, then that
has some significant merit.
We know there are at least 100 influences in ranking criteria and this
article assumes that you've already had some professional training and
instruction in that aspect. You are aware that solid SEO work includes
things like on-page factors, off-page factors and even artificial
intelligence (AI) these days. However, the suggestion for working with
your Titles that I have for you here is not just about rankings and
visibility, but it's about improving the click through ratio for your
These are just a few quick tips that you may find helpful.
To begin, let's take a good look at your Title tags and see if you can't
improve them a little.
Try this tip on some of your pages which you feel need improvement or
could use a higher percentage of visitors.
Consider including 3 elements in your title. These days every one knows
that it can be important to have your researched keyword phrase included
in your title. But then what do some people do? Often you'll see people
stuffing their Title full of keywords in hopes that they may show up for
those terms. "Keyword stuffing" is not competent SEO no matter who may
think so and it's not recommended. Instead, your focus is to always
create high quality, useful content that will please visitors. Your
title needs to be compelling and it needs to read well and it should
make sense to the reader.
Try this approach:
Use your keyword phrase up front, followed by a clicking trigger,
followed by a genuine benefit that your product offers.
What do I mean by a "keyword?". When I talk about your primary keyword
phrase, I'm assuming you know how to research and target the right
phrase which is essential. However, If you are not sure how to do
keyword research, then read this article here. If you are brand new to
optimization, you may want to study one on our online SEO courses.
What do I mean by a "Trigger?" A trigger is simply an action related
"reason" why someone chooses to respond. For example there are certain
triggers or reasons why people will buy something. Among these are
topics related to health, safety, education or learning, making money,
saving money, improving appearance, losing weight, gaining status etc.
If you are familiar with writing sales copy, you'll be aware that there
are a whole list of "reasons" why someone will buy or take action.
What do I mean by a "Benefit?" This is the old "what is in it for me"
factor that's essential to all sales letters.
Of course these are all good essential elements for writing a sales
letter. The difference here is that I am suggesting you move these
elements right up into your Title tag where you will have them visible
within the search results. The result should be a Title that reads well
and compels the reader to take action and choose your link over other
competing links regardless of where you rank in the top 10 results or
so. After all, working with Title Tags is very easy to do.
For Example: (I'm making these examples up on the fly)
Maybe you are selling an e-book. The trigger would be "learning" (people
will pay to learn something).
The e-book might be on how to breed rare tropical fish. Maybe the book
is a fairly quick read but details important information that you can
absorb in a couple of days. This could be the benefit - (the short
So your title may read like this:
Breed tropical fish - Learn how to breed rare tropical fish for fun and
profit in just 48 hours.
or get a little more specific to narrow up on the niche. Maybe it's
about "angel fish"...
Breed angel fish - Learn to breed exotic angel fish for fun and profit
in just 48 hours.
A few other examples of keyword plus trigger plus benefit.
Piano lessons - Learn how to memorize beautiful chords over this
Diamond jewelry - Discover how to grade color cut and clarity like a
Okay let's play with a few other triggers ideas based on earning money:
Start a home based business - Ideal earning potential while you set your
Internet based business - Start earning immediately as you work from
Smart investments earn a second income online while you sleep.
Or triggers ideas based on streamlining a process:
Keyword research - save hours of research time and instantly find top
results in only minutes
Pool heaters - eliminate energy waste and save $100 per month heating
Renew your mortgage - Get an Instant quote quicker than your bank!
By getting a little creative, I'm sure you'll come up with even better
examples than I have demonstrated here. Just remember to do proper
keyword research using a tool like Wordtracker. Also really give some
thought to the objective of each page. Try and identify a unique buying
trigger (the reason why people buy) for your specific product. Also
think about the benefits over features.
Use all of these elements creatively to fashion a Title tag that will
build curiosity, offer value, educate, put forth a question or grab your
readers attention in some way. Of course the most clever title won't
really benefit you unless you are also creating quality content for the
visitors to read once they click through to your page. We assume that
our readers already understand the value of creating useful content.
This quick tip is just a reminder that regardless of how good your Web
site may be, there are always ways to improve it even further and add
more value for your visitors.
Sometimes, with a little thought, you can use your keyword phrase up
front, followed by a clicking trigger, followed by a product benefit and
even tie the sentence as a whole, into the objective of your page. For
example, you may have a product for sale, or you may have a different
objective for the page. Perhaps you are just asking someone to sign up
for a newsletter. See if you can you tie it into that Title statement.
Start by taking a look at your log files and checking your ranks to see
which pages could use some work. Be cautious about changing pages that
are already scoring within the top 5 results. Focus more on some of the
weaker scoring pages that may be ranked between say 5 and 15 but you can
tell they could use a little more creative thought and work on the
titles. By simply writing more compelling titles, combined with high
quality content that is of genuine value to your visitors, you'll enjoy
significant value in the increased click through ratios.
On a final note, make absolutely sure that your Web page has a solid
"call to action." Make it clear to your visitors what you would like
them to do. Sometimes the smallest little edits to your pages can make
Contact us for more