Resources of a Resource

Resources of a Resource or ROR is an XML format which creates new opportunities for web content providers to describe their content as classified objects. As a result, automated indexing processes, based on search engines discoveries, can avoid guessing about the meaning of each publisher's web-based content.

What is ROR?

ROR (Resources of a Resource) is a rapidly growing independent XML format for describing any object of your content in a generic fashion, so any search engine can better understand that content. is the official ROR website.

ROR promotes the concept of structured feeds (which is related to the concept of structured blogging) enabling search engines to complement text search with structured information to better understand meaning. ROR information is typically stored in a ROR feed called ror.xml placed in your website's main directory. Unlike Google Base, ROR feeds can be easily accessed by all search engines: at
You can think of your ROR feed as a powerful structured feed for describing all your objects to the search engines: products, services, reviews, discounts, images, events, schedule, podcasts, anything you want.

The current object types and attributes of the ROR format can be found here. We are working with several companies and individuals in defining new object types and attributes for everyone to use. If you want to participate in this effort (i.e. submit a schema, suggest new types and attributes), please contact us at the email address above.

As we expand the ROR format, our goal is to re-use existing data structures and formats as much as possible.

ror resources of a resource For an ROR Feed Generator

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